The Leukemia & Lymphoma Society® (LLS) - Refresh the Dream—Rockin' Against Leukemia: Find a Cure by 2015!
Goals
- Refresh the dream to find a cure for blood cancers by 2015.
- Motivate America's youth to actively contribute toward finding a cure.
- Provide a fun and innovative platform for students to participate.
- Train youth leaders in all aspects of producing a quality live event.
- Encourage youth to lead the way by being compassionate contributors.
Overview
Rockin’ Against Leukemia (RAL) is a pilot School & Youth program initially reaching out to over a million youth. High school and college students form their own Guitar Hero bands to compete in a Battle of the Bands Tournament at their schools. Funds are raised through ticket and program ad sales. Winners will receive their own GHWT bundle and advance to the RAL Battle of the Bands Championship! The championship will feature A-list celebrity judges, audience voting and great prizes that the expected 3,000 attending will have a chance to win.
Upon a successful RAL campaign in the Greater Los Angeles Area, the intent of LLS is to release this program nationally.
The RAL Honored Hero is 8-year-old Kaitlyn Walton who was diagnosed with acute lymphoblastic leukemia at the age of two. Kaitlyn successfully completed two years of cancer treatments. She is now a happy, healthy kid who enjoys karate, art and spending time with her animals and loved ones.
Upon a successful RAL campaign in the Greater Los Angeles Area, the intent of LLS is to release this program nationally.
The RAL Honored Hero is 8-year-old Kaitlyn Walton who was diagnosed with acute lymphoblastic leukemia at the age of two. Kaitlyn successfully completed two years of cancer treatments. She is now a happy, healthy kid who enjoys karate, art and spending time with her animals and loved ones.
How will the 50K be Used? | |||
| Budget Notes: Activision has kindly donated the Guitar Hero World Tour bundles as prizes for our winning participants. We will be soliciting in-kind donations from other like-minded companies for our RAL Championship Event prizes & give-aways. | |||
| $ 22,614 | Crew (Parking, Security, Campaign Director & Campaign Assistant) | ||
| $ 1,800 | Production Staff | ||
| $ 5,000 | Campaign Materials (Design & Production) | ||
| $ 1,200 | Postage/Mailing | ||
| $ 2,630 | Transportation (includes celebrity transport & school presentations | ||
| $ 6,000 | Venue | ||
| $ 2,500 | Set Construction & Dressing | ||
| $ 960 | Storage of RAL GHWT Bundles & Equipment | ||
| $ 1,400 | Food/Refreshments (Bands/Crew/Volunteers - est. 200) | ||
| $ 1,500 | Equipment Rental (FX lights, sound) | ||
| $ 1,500 | Raffle/Door Prizes | ||
| $ 2,896 | Contingency (6%) | ||
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