Vote for these wonderful children's health and education projects and charities in the Pepsi Refresh Contest and make a difference in the lives of kids all over the United States.
Because every child deserves to live a long and healthy life.
CHERUBS - $25,000 to Provide financial assistance for hospital travel expenses to families affected by CDH (Congenital Diaphragmatic Hernia), a rare and often deadly birth defect that affects over 60,000 babies every year. Text 101202 to Pepsi (73774)
The Leukemia & Lymphoma Society® (LLS) - Refresh the Dream—Rockin' Against Leukemia: Find a Cure by 2015!
Goals
Refresh the dream to find a cure for blood cancers by 2015.
Motivate America's youth to actively contribute toward finding a cure.
Provide a fun and innovative platform for students to participate.
Train youth leaders in all aspects of producing a quality live event.
Encourage youth to lead the way by being compassionate contributors.
Overview
Rockin’ Against Leukemia (RAL) is a pilot School & Youth program initially reaching out to over a million youth. High school and college students form their own Guitar Hero bands to compete in a Battle of the Bands Tournament at their schools. Funds are raised through ticket and program ad sales. Winners will receive their own GHWT bundle and advance to the RAL Battle of the Bands Championship! The championship will feature A-list celebrity judges, audience voting and great prizes that the expected 3,000 attending will have a chance to win.
Upon a successful RAL campaign in the Greater Los Angeles Area, the intent of LLS is to release this program nationally.
The RAL Honored Hero is 8-year-old Kaitlyn Walton who was diagnosed with acute lymphoblastic leukemia at the age of two. Kaitlyn successfully completed two years of cancer treatments. She is now a happy, healthy kid who enjoys karate, art and spending time with her animals and loved ones.
How will the 50K be Used?
Budget Notes: Activision has kindly donated the Guitar Hero World Tour bundles as prizes for our winning participants. We will be soliciting in-kind donations from other like-minded companies for our RAL Championship Event prizes & give-aways.
$ 22,614
Crew (Parking, Security, Campaign Director & Campaign Assistant)
$ 1,800
Production Staff
$ 5,000
Campaign Materials (Design & Production)
$ 1,200
Postage/Mailing
$ 2,630
Transportation (includes celebrity transport & school presentations
$ 6,000
Venue
$ 2,500
Set Construction & Dressing
$ 960
Storage of RAL GHWT Bundles & Equipment
$ 1,400
Food/Refreshments (Bands/Crew/Volunteers - est. 200)
$ 1,500
Equipment Rental (FX lights, sound)
$ 1,500
Raffle/Door Prizes
$ 2,896
Contingency (6%)
Vote from your mobile phone
Text* 103906 to Pepsi (73774) *Standard text messaging rates apply.
Alternating Hemiplegia of Childhood Foundation - Find a path to the cure for Alternating Hemiplegia of Childhood (AHC).
Goals
To use advanced genetic testing on target group of AHC patients
To use results to effectively screen larger population of AHC patients
To find the root cause of AHC in hopes of a cure
Overview
The project seeks to identify the genetic cause for a rare and devastating neurologic disorder in children, Alternating Hemiplegia of Childhood. To accomplish this, we need to take advantage of the most advanced genetic technologies available. We have amassed the largest database of children with AHC. No one has yet been successful in identifying any common genetic mutation in AHC patients. Our project plan is simple: we will first take a DNA sample of a target group of AHC patients, use the most advanced genetic technology available, including whole genome sequencing, and screen for any shared genetic mutation. Next, we will take the mutation identified in our pilot group and then screen the remaining children in our database. Leveraging this methodolgy in the first phase of our trial will make the screening of the remaining patients more efficient and cost-effective. Ultimately, in finding the cause of AHC, we hope to take the first step towards a cure.
How will the 250K be Used?
$ 79,634
Personnel
$ 166,400
Labs and procedures
$ 3,000
Patient costs
Vote from your mobile phone
Text* 104112 to Pepsi (73774) *Standard text messaging rates apply.
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